Wells Fargo team in New York wanted to celebrate by hosting an event at the base of the Vessel. We hired an amazing New Yorker illustrator to create a unique piece of art that celebrated every aspect of the event they were hosting. This beautiful illustration features images of art, music, shopping and dining. We also developed the logotype treatment for “Summer Nights at Hudson Yards” and activated a festival for two weekends in the summer. As people flocked to the stages for the performances, they also got the chance to interact with the Hudson Yards Summerscape.
We created the Summerscape, the LED covered reactive tunnel that was environmental signage, ambient responsive display, and immersive experience. We worked with an outside vendor to help us develop the Summerscape as the main attraction for our guests to travel through, after all, we live in the world where we seize any opportunity to take a selfie.
Role: Senior Art Director
Creative Director / Copywriter: Ward Williams
Illustrator: Tim Peacock