Happy Tummy. Happy Baby. Happy You.

Whether starting their first formula or switching to a new one, parents understand the gravity of the happiness of their baby. When their baby is happy, everyone can feel this palpable energy of happiness and calm.

And baby’s tummy is the driving force behind it all. So, parents are eager to do whatever they can and make the right choices to ensure their baby’s belly is happy by getting the strong digestive support that only Enfamil NeuroPro Gentlease can provide.

Wells Fargo team in New York wanted to celebrate by hosting an event at the base of the Vessel. We hired an amazing New Yorker illustrator to create a unique piece of art that celebrated every aspect of the event they were hosting. This beautiful illustration features images of art, music, shopping and dining. We also developed the logotype treatment for “Summer Nights at Hudson Yards” and activated a festival for two weekends in the summer. As people flocked to the stages for the performances, they also got the chance to interact with the Hudson Yards Summerscape.

We created the Summerscape, the LED covered reactive tunnel that was environmental signage, ambient responsive display, and immersive experience. We worked with an outside vendor to help us develop the Summerscape as the main attraction for our guests to travel through, after all, we live in the world where we seize any opportunity to take a selfie.

Role: Senior Art Director
Creative Director / Copywriter: Ward Williams
Illustrator: Tim Peacock

Cannes Lions, Bronze x2
International Andy Award
One Show Bronze
D&AD Wood Pencil x2

NBA fans love to wear the jerseys of their favorite players. And at $200 each, they aren’t cheap. No wonder fans are distraught when their favorite player changes teams - in the NBA, 70% of players changed teams in 2018, alone. 

Partnering with the NBA and Fanatics, we created a way to turn sports disloyalty into brand loyalty – “American Express Jersey Assurance” is the first-ever protection plan for basketball jerseys.

Super Rally, a first-of-its-kind tennis game, went beyond augmented reality, blurring the lines between the digital and physical worlds. Guided by tennis legend Venus Williams, players returned digital serves at real-world targets. With each hit, physical targets inside our activation space would light up, drawing the interest of spectators into the experience.

The video says it all.

Designed American Express branded playing cards for CES 2019.

Clio Sports Gold
Clio Sports Silver
Clio Sports Bronze x2

AIR HAPTICS AND ARTIFICIAL INTELLIGENCE FUEL AMERICAN EXPRESS' US OPEN SPONSORSHIP

At the 2017 US Open, American Express unveiled Air Tennis, a multi-sensory, 4D tennis gaming experience. It helped fans feel the fundamentals of the game in a totally untethered way. Combining the basics of tennis with gaming, fans were able to feel the heightened sensations of tennis, regardless of their skill levels. The game needed no controllers. The goal: keep the ball in play and go for the longest rally.

"AMEX aces the US Open Fan Experience." 
– The Drum; US Creative Work of the Week

Clio Sports Silver
Clio Sports Shortlist x2

Basketball Deconstructed

All-Star Weekend is a celebration of more than just basketball. It’s where art, tech, and of course the culture of basketball intersect. So, we deconstructed basketball, so fans could see and feel basketball in a new, yet familiar way – part interactive hoops museum, part Instagram paradise.

"Sinkboy", Silver, Outdoor, Cannes Lions 2015
"Sinkgirl", Bronze, Outdoor, Cannes Lions 2015
"Sinkboy", Bronze, Outdoor, Cannes Lions 2015
"Sinkgirl", Shortlist, Press, Cannes Lions 2015
"Sinkboy", Shortlist, Press, Cannes Lions 2015

Shortlist in Press, Colgate "Sinkboy.", Clio - 2015 
Shortlist in Press, Colgate "Sinkgirl.", Clio - 2015 

Winner Outdoor. Colgate "Sinkboy, "WPPed Cream Awards - 2015
Winner Outdoor. Colgate "Sinkgirl.", WPPed Cream Awards - 2015

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