• WORK
  • OOW
  • RESUME
  • ABOUT
Christie J. Kim

CHRISTIE J. KIM

  • WORK
  • OOW
  • RESUME
  • ABOUT

American Express Air Tennis

Clio Sports Gold
Clio Sports Silver
Clio Sports Bronze x2

AIR HAPTICS AND ARTIFICIAL INTELLIGENCE FUEL AMERICAN EXPRESS' US OPEN SPONSORSHIP

At the 2017 US Open, American Express unveiled Air Tennis, a multi-sensory, 4D tennis gaming experience. It helped fans feel the fundamentals of the game in a totally untethered way. Combining the basics of tennis with gaming, fans were able to feel the heightened sensations of tennis, regardless of their skill levels. The game needed no controllers. The goal: keep the ball in play and go for the longest rally.

"AMEX aces the US Open Fan Experience." 
–
The Drum; US Creative Work of the Week

Amex 2017 Air Tennis Press Quotes.jpg
7Train IN SITU.jpg
GettyImages-839562144.jpg
GettyImages-839562162.jpg
775029623_BB_6866_7B20BAC30913237FD2791698DF90FE3C.JPG
GettyImages-839562258.jpg
GettyImages-840605142.jpg
GettyImages-839562290.jpg

Powered by Squarespace 6