Cannes Lions, Bronze x2
International Andy Award
One Show Bronze
D&AD Wood Pencil x2
NBA fans love to wear the jerseys of their favorite players. And at $200 each, they aren’t cheap. No wonder fans are distraught when their favorite player changes teams - in the NBA, 70% of players changed teams in 2018, alone.
Partnering with the NBA and Fanatics, we created a way to turn sports disloyalty into brand loyalty – “American Express Jersey Assurance” is the first-ever protection plan for basketball jerseys.
